Zimplified

We know the home buying process can be overwhelming. And at many times, confusing.

With the largest bank of real estate data, we created a campaign to help ‘zimplify’ many of the common questions first time homebuyers experience when they start their journey. From figuring out their mortgage, to figuring out the best time to buy, we wanted to arm our customers with the information they need in a ‘zimple’ way that only Zillow can deliver.

This work outperformed view times and engagement benchmarks on Twitter and Instagram, making serialized educational content a key component of the go-forward social creative strategy.

Credits
ECD: Todd Riddle
GCDs: Jessica Staley & Adam Nowak
ACDs: Claire Hartinger (Art) & Alex Solarte (Copy)
Producer: Kathryn Riccio
Senior Copywriter: Melanie Moriarty
Senior Art Director: Chase McBride
Associate Designer: Jake Gombis
Production Company: Run Kick Shout