Airbnb Business Travel

Airbnb Business Travel: Redefining Work Travel

The wider Airbnb photography library was focused on traveling for pleasure and didn’t represent traveling for work. To fix this gap, we created a photography library for all digital and print campaign needs for the upcoming season. Strategically, we went with the angle that traveling for work doesn’t have to feel like traveling for work (AKA that awful feeling of staying in a stuffy hotel). These photos inspired the look and feel for the brand toolkit and brand guidelines, which we excitedly made too. The collateral and the photography examples below were a part of that toolkit.

Brand Toolkit Credits
Client: Airbnb
Agency: Ready State
Art Direction and brand creative: Claire Hartinger
Designer: Elyse Benson
Copywriter: Juliet Fox
Director of Production: Drew Saucedo

Photography Credits
Client: Airbnb
Agency: Ready State
Art Direction: Claire Hartinger and Jason Mamaril
Producers: Bridget Harris and Rebecca Lanthorne
Photographer: David Elliott