Sonos

Making partnerships turn-key

Sonos added partner integrations into their speakers. But how are customers supposed to know if a product is compatible?

We quickly identified the need for a “works with” badge system. We wanted to give partner brands an edge to show off how their products seamlessly connect with the Sonos Home Sound System. We bundled all the work into an easy-to-use toolkit to make the internal team’s lives easier for partner marketing campaigns.

Now, product partners proudly display compatibility with Sonos directly on their packaging, in an easy-to-recognize standardized system.

Credits
Agency: Ready State
Art Director: Claire Hartinger
Designer: Shauna Steinbach