There’s No Place Like Zillow
Zillow’s apps were changing, and we were asked to change our tagline to “There’s No Place Like Zillow.”
Our team created a brand campaign showing how our product can help you with your next move. While our competitors focused on the fear of missing out, our creative work focused on real and positive emotions, feelings, and outcomes of the Zillow experience and finding your dream home.
We also created specific films for YouTube (instead of our traditionally re-cut TV spots). This yielded significantly stronger marketing metrics for both click-through and completion rates.
Photography Library
To showcase the sentiment of “There’s No Place Like Zillow,” we created the most realistic-feeling photography library we’ve ever seen in the real estate space to use across our advertising for the next year.
Credits
ECD: Todd Riddle
GCD: Adam Nowak
ACDs: Claire Hartinger (Art) & Alex Solarte (Copy)
Senior Copywriter: Michael Chen
Art Director: Sarah Ross
Director: Heinz Kobernik
Photographer: David Elliott