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https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1512362027304-65EJ3KP9QHR4XT55U04F/Sonos_Partnerships_Creative_Playbook.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1558491510500-X73BPLKXJ8AESKD3UI2B/sonos_email_template_spotify_white.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1512362135200-SVF13XCDLJ8TO7GWSKAJ/Sonos_Partnerships_Creative_Playbook-social.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560127247413-9SWDNE9L1ZIUD40FUUFS/KL_NDPLaunch_15.jpg Work To celebrate the launch, we threw a big internal party and decorated an entire floor with custom neighborhood page photography and quotes from locals. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560140308987-QYUNPCJ68DNCDEG3QO33/instagram-relaunch.png Work This launch moment was the perfect excuse to archive all of our old Instagram content and flood our feed with neighborhood-specific content and quotes from locals. This helped to reinforce the neighborhood campaign focus to our Instagram users. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560120248972-O9R7RR69DKUSF06HBHVZ/Canvas-Tote-Bag-MockUp.png Work Our PR kits included swag that hit showed off our neighborhood launch with goods that reporters were excited to actually use. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563160452222-9MVHD0X87YJ8TFDA0AHC/NM_NDP_Launch-edited.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560133232114-XWJE1481PLNN3M0OXLPA/AA_NDPLaunch_02.jpg Work Each PR kit also included a stack of localized postcards for the launch market. These touched on the idea of us offering all of the information you need so you can decide if a neighborhood is right for you. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560124169041-OFH3EO4DEOEB41LCA469/Neighborhoods+landing+page.png Work We chose a clean, modern layout for the hard working landing page, which served as a destination for all campaign creative and also allowed users to start searching for their neighborhood right away. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1560127164388-GBUM99MUNW8REVRNO3GY/KL_NDPLaunch_09.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632784130505-MRBLGYK16SQMS29OFBXK/Most+Holiday+Spirit.jpg Work - Make it stand out Most Holiday Spirit: Bridesburg, Philadelphia https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/b198bd7a-c352-4445-bbc6-561ac9f577b2/Thumbnails.png Work - Make it stand out In-feed social https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632783817789-1MUEUWJ8E9YGB25LVW2Q/dog+friendly.jpg Work - Make it stand out Dog Friendliest: Baldwin Park, Orlando https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632784335348-44ZAKO71FS376IS09Y8G/kid-friendly_.jpg Work - Make it stand out Kid Friendliest: Power Ranch, Gilbert https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1633989552314-98UPPKNSF0NAT5LSX8KN/Neighborhoods+Landing+Page+Comp.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632784265306-SKQ2WB0S5MMXFHQNTLQ5/most+walkable.jpg Work - Make it stand out Most Walkable: Belmont Heights, Long Beach https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632847965394-C0Q3Y4Z0P5HD18CYN3X1/Neighborhoods+Landing+Comp.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632783986132-PIEBQXVHB6TA1ML5RMY6/friendliest+neighbours.jpg Work - Make it stand out Friendliest Neighbors: Trestle Glen, Oakland https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1632784198836-PHR2F2KP5410OLT61B57/best+social+calender.jpg Work - Make it stand out Best Social Calendar: Linden Hills, Minneapolis https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563155834656-8I8FL6W3G2CV93QBVCI7/IMG_3850_PRMailboxRT0524_PDP.jpg Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563144309553-6FYCBMD8HXVLB89SZXYJ/Trulia_Rebrand_Intro.gif Work With help from DesignStudio, we created an icon system as the foundation of our brand, which is composed of three categories: dwellings, landscape & weather, and places & amenities, illustrating all aspects of neighborhoods. These icons can be used functionally (in our app as a descriptor), on their own, or clustered together to represent more complex concepts like neighborhoods. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563155555765-FJD76TYUM2N0NRMH4EWE/photography%402x+copy.jpg Work We captured photography from neighborhoods all across the country. 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When users open the app for the first time, the new app splash screen now only shows off our grid of icons, it also creates a common thread with the new app icon. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563159780000-XM101BCLAZGR7GBA3CQS/Endtag_04+copy.gif Work https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1563154916865-8YFT701DEP59TOI7IVJ9/1_fgK-rZw4MU_e-U_IOWxFZw.png Work Our brand colors were strategically derived from different parts of neighborhoods from all across the country. These included the greens from parks and lawns, blues from skies and lakes, warm tones from the local flower shops or tile roofs, and neutrals from urban areas. 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it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1630021750621-7BWNA8EZO3VN5YBGFCU1/Style+Studies.png Work - Make it stand out Style frame study https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/1629844737027-E52CO2UYA7KAKRCTXDNZ/Social+Mockups.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/b3b27d57-028c-4818-ae09-bbcf9a5b0812/Zimplified+Sketches.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/84378344-77bc-46bc-99b4-7c30d68dc7e6/ZG_Brand_LA_0322_Craftsman_Living1_2398_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/f573d7e0-c514-4468-9b30-155c6e339766/ZG_Brand_LA_0322_CrCountry_Living_6365_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/b280ae00-2245-42ee-9b0f-d60050b4d6a8/ZG_Brand_LA_0322_Craftsman_ExtFront_0373_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/a48d58de-8f9b-4942-b9ad-41236caee979/ZG_Brand_LA_0322_CrCountry_FrDoor_3376_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/764bf52e-f6e8-424c-b118-880b0cb96cc4/ZG_Brand_LA_0322_NeedSpace_Living_10501_frame_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/ee71d8ad-ea7a-4869-932c-3bcab0a5531e/ZG_Brand_LA_0322_NeedSpace_Porch_10062_sm1800.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/55f5fbb0-eb96-4e70-a825-47649471c3a8/Vinyl-Record-PSD-MockUp.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/5f66f470-fcc3-4e31-9911-13c8cbdd33e3/IMG_1977.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5387c8c2e4b095eb4a027367/fe1db850-60b5-4b15-98ca-87b08fe450b4/realstories_posters.png Work - Make it stand out Whatever it is, the way you tell your story online 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